Technogym Event in SOHO

by Jillian on May 23, 2012 · 11 comments

This past Monday, I was invited to attend a Technogym – “The Wellness Company” event at the showroom in SOHO in New york City. We were able to check out some of the home and gym equipment that this Italian based company has recently brought to the US.

I met Katie and Ashley beforehand and we headed over to the showroom on Greene Street together.


As soon as we walked in, I noticed the odd exercise mechanisms on the walls.


I knew it was going to be something really neat and couldn’t wait to be shown how they work! Josh Holland (Madonna’s personal trainer!) gave us a quick demonstration.


There are handles at the top, sides, and bottom of the pulleys and you can basically move any which way to work any part of your body. It’s so cool! I want one!


The resistance is controlled by circle that is touch sensitive and you move your finger around it to adjust it.


This machine had a mirror behind it instead of the leather. So many options!


As we walked further into the showroom, we spotted this.


Kim, the marketing manager for Technogym, explained to us how the treadmill has a web ready touch screen interface where you can browse Twitter & Facebook, surf the web, and connect your iPod.


Say what? A fitness bloggers dream! I could run and be on google reader at the same time? Maybe someday. It’s $9,000!

I sipped on a glass of champagne as we were offered some delicious hors d’oeuvres of tuna and salmon tartare.


We eventually headed to the back of the showroom where A.B.K leather company was making custom bracelets for us.


We were given the option of a leather keychain or bracelet, but I went with a bracelet.


As they were making mine, I noticed that they are located on Henry Street! I squealed a little, remembering how I used to live on Henry Street when I lived in NYC a few years ago.


When she was finished, I added the bracelet to the collection I already had on my arm.


I chose J V for Jillian Veronica (my middle name). Hey, what if I get married someday? ;)

We eventually walked downstairs and saw the neat backdrop on the way down.


How cool, right? Downstairs, we saw the more gym based product, rather than home gym equipment, so it was a little less chic.


Apparently, some NYSC and Equinox gyms in the city carry Technogym’s products. They offer treadmills with the touch screen for the gym, too!


Let’s hope all gyms eventually have this technology!

We  made our way back upstairs where Josh showed us some moves on the Kinesis.


Katie rocked some upper body exercises, even in a skirt!

I asked him to show me some leg exercises afterwards.



It looks like he’s torturing me, huh? Rain boots aren’t really conducive for split squats, we’ll leave it at that. He also showed me some non weight bearing exercises.


I talked to him for a bit about how I was studying to be a personal trainer. He was so nice, outgoing, and helpful! He manages a few upscale gyms in the city with his partners. He asked if I had any idea where I wanted to work when I was finished and I said “not really”, so gave me his card! How awesome would it be to train clients at the Trump SOHO gym? Okay okay, I need to get my certificate first, I know! :)

I ran into Jocelyn who I haven’t seen since the Lady Foot Locker event. I forgot how sweet she is! I’m so glad I ran into her because we ended up discussing some fun plans that we are trying to execute in the near future!


Despite the rainy day in NYC, this event made my night! Thank you Michelle, for giving me the opportunity to attend. I had a blast!

{ 11 comments… read them below or add one }

1 Courtney @ Sweet Tooth, Sweet Life May 23, 2012 at 12:27 pm

Awww man, looks like so much fun! So bummed I had to bail…hopefully we can attempt another meetup sometime in the near future! :)


2 Jillian May 23, 2012 at 12:36 pm

Yes! I’ll be e-mailing you soon about something actually. It’s in NYC and we can make a day out of it! :)


3 Ashley @ Freckles & Spice May 23, 2012 at 12:41 pm

Your write is much better than mine! Gotta stop writing blog posts when I’m running on no sleep.


4 Marilyn May 23, 2012 at 12:57 pm

That treadmill is awesome!!!


5 Emily May 23, 2012 at 2:55 pm

omg HOW NEAT. i want a treadmill like that either in my house or in my gym, asap!
… & I’m so happy for you for the networking opportunity this gave you – you have Madonna’s personal trainer’s card, you go gf!


6 Alysha @Shesontherun May 23, 2012 at 3:31 pm

How fun! I had no idea gym equipment was becoming so techy (in Wisconsin we are probably really behind!)


7 Alyssa @ Life of bLyss May 23, 2012 at 3:54 pm

“wait. your last name doesn’t begin with a v….”


also. super jealous of all of this. why can’t I live closer to NYC?!


8 Jillian May 23, 2012 at 9:19 pm

Come visit soon pweeeaasee!


9 Mariell @ HealthyPantz May 24, 2012 at 8:11 am

This place looks SO cool- the equipment is like a techno-fitness geek’s dream (err, maybe just mine.) :) Awesome that you guys got to go check it out!


10 Technogym May 24, 2012 at 1:24 pm

Hi Jillian,

We love your write-up of the event and all of the great pictures you took. Thank you for taking the time to share!

Visit our community site for Kinesis ( if you want to learn more about Kinesis or find one in a gym near you!

Thank you again and enjoy your day!


11 Jocelyn @Peace Love Nutrition May 24, 2012 at 3:55 pm

So fun to see you girls

I figured out how to change my background (I’m stilly-there’s a tab that say ‘background’ haha)

I’m emailing you later so we can get the ball rolling on this!




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